Already around 120 licensed Bob the Builder products are in the shops and selling well.

BBC: Bob cements his TV success

Publishing rights to Bob the Builder are owned by BBC Worldwide and a series of books and a magazine have just been launched.

BBC: Bob cements his TV success

"If you order the pink carpet, we're probably going to ask you to put the full deposit on that one, " says Bob Martin, the Denver-based builder's vice president of finance and business development who is currently picking out upgrades for his new home.

WSJ: That'll Be Extra