He turned his windowless East London studio into a crazy chemistry lab, filled with bubbling vats, boiling down Oyster cards to get at their guts.
It effectively decodes the mysteries of cultural success by boiling down culture into 24 separate interest genres and analyzing all the roles a brand can perform within them.
The collective weight of these parties, however, cannot prevent the current political impasse boiling down to a confrontation between the Ulster Unionists, the province's largest party, and Sinn Fein.
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"What it is boiling down to is his style, and it's really boiling down to Gore's unlikeability and that's the problem, " said Scott Reed, who managed Republican Bob Dole's 1996 campaign.
Boiling it down, the ESPN contract simply confirms that in the North American sports landscape, the NFL is king.
By boiling songs down to their component parts, Pandora serves up the tunes you love and introduces you to new discoveries beyond the walls of your social networks.
When Obama and his supporters refer to income inequality, they are taking a complex set of economic and social issues and boiling them down to a single data point: how large is the difference between the annual incomes of top earners compared with those on the bottom of the income scale.
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He's got the sarcasm and boiling hostility of a teen down cold.
The game was always close to boiling over, and Lukas Podolski went down after an off-the-ball clash with Rene Aufhauser, then went eyeball to eyeball with Emanuel Pogatetz.
When that frustration hit a boiling point last fall, he stopped down and thought through exactly what it would look like if a blogging platform looked and felt the way that he wanted to write, the way he wanted to create.
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