At 61, Fakruddin Takulla now wants to book a ticket for 2038 - when he will be 100.

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Godin is one of the most influential business bloggers in the world and he wrote a devastating critique of his experiences on the JetBlue website trying to book a ticket for a flight.

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For instance, a user could buy a plane ticket online and then book a hire car without having to sign on again and retype the destination.

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He texts back to book the time he wants and gets a reply back with the reference number he needs to pay for the ticket via his mobile wallet.

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