What caused so many influential, left-of-center policy leaders to take up their pens and blurb a book so exuberantly?

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Royall filed a defamation suit against Main, her publisher, a legal prof who wrote a blurb for the book, a reviewer and two newspaper companies.

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Others have been noted to take it rather more seriously of course: I recall one blogger proudly using his ranking in the blurb for his book.

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Store wrote a blurb of endorsement on the book's back cover.

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Self-publishing service Blurb will print your blog into a hardcopy book, though you have to create it, and unlike Hyperink, you have to pay for it.

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"If you're an Indian reading this book in English, it's probably because of Thomas Macaulay, " says the front cover blurb on a new biography of a man who foisted the Queen's language on India.

BBC: Recalling Thomas Macaulay's English legacy