Philips is well aware of consumers' growing irritation with devices that require a voluminous book of instructions.

ECONOMIST: How two European giants keep up with the global race

The second piece of evidence that Tenet offers is an excerpt of a Community Health document called the Blue Book, which offers instructions for when to admit patients.

FORBES: Tenet Hospital Takeover Goes From Hostile To Outright Nasty

One of the reasons I was so excited to write my book is that it gives readers step-by-step instructions to building a personal brand online, from figuring out how they fit in, to choosing the right tools and using them efficiently.

FORBES: Social Networking for Career Success