Godin is one of the most influential business bloggers in the world and he wrote a devastating critique of his experiences on the JetBlue website trying to book a ticket for a flight.
"It is in much the same way as you book a movie ticket by phone or online these days using your credit card and then when you get there you access your ticket through an ATM-type machine, " said Will, who is chairman of the World Cup ticketing sub-committee.
Charing Cross Theatre said it was not reasonable to require them to include the commission fee in ticket prices because the website also gave theatre-goers the option to book in person at the box office, where no commission was payable.
If a card belonging to a Berliner has never been used to purchase a plane ticket or buy goods outside Germany, the system may block an attempt to book a Moscow-Tokyo flight leaving in three hours.