The moral of the story is that, however you use onlinebooking services -- whether to purchase tickets or simply to build an itinerary -- the Internet has made the complex world of airline ticketing a lot more transparent.
According to the report, 7 Days has grown its bookings an average of 140% every year since 2006, monitors customer satisfaction, offers a loyalty program like US and European chains, and does the social networking thing. 7 Days uses its customer base and onlinebooking platform to cross-sell airline tickets and car rental serives, so it benefits from a one-stop shopping convenience.