The chain also was lauded for not offering sugary drinks as an option with kids meals, instead including low-fat milk or bottled water and apple slices with its child-size subs.

CNN: 'Obesity on the menu' for kids, group says

The chain also was lauded for not offering sugary drinks as an option with kids' meals, instead including low-fat milk or bottled water and apple slices with its child-sized subs.

CNN: 'Obesity on the menu' for kids, group says

The 20-somethings who have graduated to Gatorade and bottled water also drink Muscle Milk after a workout and snack on Greek yogurt.

FORBES: How the Milk Industry Went Sour, and What Every Business Can Learn From It

The new soft drink-like packaging helped fast-track bottled water's growth past milk and beer.

WSJ: America's new love: Water

But everyday consumer products will fare well too as both urban and rural wages and consumption will climb, with annual double-digit percentage sales growth projected for footwear, beer, wine, liquor, milk, diapers, tea, juice and bottled water.

FORBES: The Biggest Winner In China In 2015? E-Commerce.