Jennifer Hudson, who won in 20o6 for Dreamgirls, has no box office earnings before she won her Oscar.
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Lavinia Carey of Respect for Film says that while box office earnings may appear strong, DVD sales are suffering.
We then looked for standout new stars and ranked them by the box office earnings of their breakout movie.
Six out of ten of the nominees we looked at saw their box office earnings fall by quite a bit.
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If we just subtracted budget from box office earnings to get a net gross, Life of Pi would have topped the list.
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For the vast majority of films up for Academy Awards on Sunday night, an Oscar nod means only a small bump in box office earnings.
We looked at their average box office earnings on animated films and their press mentions during the six months before and after a film opened to gauge their buzz levels.
If there were a category for box-office earnings, they would have been nominated there too.
As the actor's fame (and box-office earnings) increase he'll be able to demand more for each film which will hurt his return on investment number unless the films are gigantic blockbusters.
We then looked at each movie's estimated budget (not including marketing costs, which are susceptible to accounting chicanery) and box-office, DVD and television earnings to figure out an operating income for each film.
Box Office Mojo is reporting that 3-D earnings for the film were also down.
But the 134-minute run time and Paul Rudd's relatively low box office draw may have contributed to the low first weekend earnings.
We then used data gathered for our annual Celebrity 100 list to calculate each star's estimated earnings on each film (including upfront pay and any earnings from the movie's box-office receipts, DVD and TV sales).
So it's not how many people--who wins the weekend, it's how much money a film generates for a studio, not merely from the box office, which is the smallest part--it's only 20 percent of the earnings--but from television sales where it's shown on television--network, pay television, cable--and, of course, DVD and video, foreign sales, toy licensing and even product placement.
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