The competition tests brain power, composure and, for the first time, knowledge of vocabulary.
But the pendulum may be swinging back toward the value of unleashing brain power over brand power.
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He also knows that tax simplification will free an incalculable amount of brain power for use in more productive pursuits.
If value, not brain power, is the engine that drives markets, then the market's inherent nature militates against elite control.
However, he spelled out the dangers of heavy drinking, particularly binge drinking, which is know to actually reduce brain power.
His father worked as a math teacher and had the brain power, but lacked the drive, to do even more.
Moreover, brain power has emigrated from the Middle Eastern country and state intervention in all areas has undermined an effective development of civilian technologies.
As hearing declines the brain dedicates more resources to interpreting the information it is sent, stealing brain power which would be used for other functions.
We try to look smart, witty and interesting, but the effort required to do this leaves less brain power to filter what we say and to whom.
Scary yes but inevitable because mechanical technology, muscle power, has barely budged while machine brain power has rocketed ahead, leaving the integration of the two grossly underexploited.
So we are going to take our allotted time, delve into the causes and then use the accumulated brain power in this room to figure out some solutions with you.
It has plenty of brain power to marry the two.
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Some 60% of 2, 000 students questioned by OnePoll for penmakers Bic said they changed their diet before exams because they believe some foods can boost their brain power and memory.
After all, as Thorin Klosowki recently wrote for Lifehacker, there have been studies showing that meditation can improve focus and productivity, increase overall brain power, and decrease stress and anxiety.
"The American people need to know we've got a lot of brain power working on ways to deal with the threats that we now face as we head into the 21st century, " Bush told a crowd of employees and dignitaries.
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You need - well there's a considerable amount of intellectual brain power in what they're trying to design better cars than Ferrari and then the trick is to operate them better - a tall order but it is possible and we're trying to do that.
Whatever the case, one of the most endearing features of the enterprise is that Mr Gates gives the impression that a combination of his money, his brain-power and the brain-power of the people that his money can buy could actually solve some of the problems of global health.
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More importantly, it would become possible to counter the popular perception--the source of so much hostility against markets--that there is some body of super-elites, masters of the universe, who can sit in their plush offices on Wall Street and Silicon Valley and reign supreme through their sheer brain power.
Forecasts like that from central bankers are relevant because it is the central banks that not only make monetary policy deciding how much credit will cost, and often how to lend it but they also provide much of the brain power to central governments, framing much of the way policy makers think about their own economy in the years ahead.
Unfortunately, this critical mass of brain-power proved pretty useless when it came to governing the country.
Much brain-power has been expended trying to match up real-life Long Island locations with those in Fitzgerald's book.
On the other hand, retired policemen and soldiers do frequently put their brain-power at the disposal of security consultancies or corporations.
For this amount of brain-power and strategic and tactical thinking to be lost to the United States because of an affair with his biographer will no doubt seem to many in Europe and the rest of the world to be completely disproportionate.
These days a lot of Chevron's combined brain and computer power is tuned to peer into the gulf's promising Lower Tertiary Wilcox trend.
Use the power of the brain to get clear on excellence and expose your thinking to each other.
Several years ago, therefore, Robin Dunbar, an anthropologist who now works at Oxford University, concluded that the cognitive power of the brain limits the size of the social network that an individual of any given species can develop.
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