These days brain research is going on at virtually every Merck lab in the world.

FORBES: Betting on the brain

Hawkins, who will continue to work as chief technical officer of Treo maker palmOne (nasdaq: PLMO - news - people ), already has his own research lab to study the neocortex, a massive part of the brain thought to hold such higher level functions as language, learning, memory and complex thought.

FORBES: Building A Better Brain

So I tried out this one game down at the naval research lab in Washington, and they hooked me up to a heart monitor and a brain monitor.

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