This seems especially true given consumer demands to have an experience they value, on their terms, on the bank interaction channel of choice online, mobile, ATM or branch, irrespective of the type of business a consumer wants to transact with the bank.

FORBES: Why Banking Tech Needs To Get With The Times

Some observers believe that while the channel may start in French, in the longer term it would have to branch out into English and Arabic if it were to be able to compete with other international players.

BBC: Chirac pushes global French TV