Amtrak's eVouchers are perhaps the worst product introduced by a major travel brand in recent memory.
The article 'Brand new old New York' was published in partnership with Lonely Planet.
The brand new W hotel Paris-Opera is on the leading edge of edgy in Paris.
He believes Acer can shake up the market regardless, given its corporate heft and strong brand.
When ownership changed hands again in 2010, efforts began to bring the brand home.
The drink originally got its name from a brand of French cognac named Sazerac-de-Forge et Fils.
After years of investigation, Audi was exonerated, but the damage to the brand image was done.
Control of the Motorola name was thornier both men viewed the brand as fundamental to their businesses.
The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
How do you create a consumer brand in a business ruled by dry specs like carats and megahertz?
With office products there is little innovation or brand equity, and companies are forced to compete on price.
But it rejected the idea that GCSEs were such a "damaged brand" that they needed to be abolished.
With typical Trumpian bravado, Don insists the brand name will carry them through, even in a bad market.
But it should be, according to the brand new 2013 Michelin Guide for Hong Kong and Macau.
Huawei, the telecoms infrastructure giant - virtually unknown as a phone brand in many parts of the world.
The user is the hero of the story, not the brand or the thing.
Today the world of brand licensing has become a kind of elaborate docking exercise.
As a result, ensuring your personal brand is bulletproof has never been more important.
In the publishing industry, the king of living the brand is Hugh Hefner, founder of Playboy.
Santos says that is changing now that Audience has a consumer brand called earSmart.
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Low thinks that these companies suffer from "brand fatigue, " compared with some newer brands.
You need an engaging brand within the category from which streaming music will flow.
One way nations brand themselves is through TV ad campaigns like this one for Ireland.
But Simon Anholt says none of that matters when it comes to brand recognition.
Creating a consistent brand that resonates with a particular audience has become more important than ever.
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"There's no branding, no labels and it's not about brand games and market presence, " she says.
It will not necessarily expand, so much as defend you from loss of brand awareness.
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The point is that the NY Times remains a journalistic powerhouse and an elite brand.
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It isn't enough that you've a brand new and very sparkly picture book out.
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