Chi Lo, China economist for HSBC in Hong Kong, says consumer loans are still brand new to the cash-based Chinese culture and have not been embraced by either lenders or borrowers.
In today's celebrity-obsessed culture, why choose an animated creature to shill your brand when nearly every bold-faced star seems willing to lend their name and Hollywood good looks to products?
But part of her pitch is grounded in business strategy: high-culture deeds burnish the luxury brand.
It is now entirely possible that there is an over-saturation of brands in that space which says a great deal for a culture that has become enormously brand-conscious over the past 20 years.
Most importantly, they believe Meredith's no-nonsense culture and roots in consumer marketing might finally enable the kind of cross-brand advertising buying that Time Inc.
Traditional sectors such as hotels with brands like Hilton, Sheraton and Marriott seem ready for next gen brand culture like you find in air travel where many long-time established players, for example, British Airways, Singapore Airlines, and American Airlines face rising next generation challenger brands such as Delta Airlines, Turkish Airlines and Emirates Airlines.
FORBES: The Next Generation Challenger Challenges the Establishment Brand
McCann also notes that although females populate the wide range of middle management and frequently have been keepers of the brand culture, there are far too few in CMO and other C-suite roles, or in engineering and product design.
FORBES: From Pink Quotas to Pink Ghettos: Opportunities Abound
Each brand lets the customer be the hero: athletes performing at their best, counter-culture creatives expressing themselves, voters empowered to feel they can impact their future.
She sat down with me recently to discuss these similarities, the role of brand at a company like Domo, and where creativity nets out in a data-driven culture.
FORBES: Behind The Brand: Domo's Heather Zynczak On The Creativity Of Data-Driven Marketing
Farmers saw a chance to enhance their brand in a cost-effective manner, and in the process found a sports property that connected with their corporate culture.
FORBES: Farmers Insurance and Reebok Display Savvy in Sponsoring Sporting Events
"The Piombo brand seeks to bring the culture of other times and places to the present, " says the designer in rapid-fire Italian.
应用推荐