Neither Bill nor Hillary Clinton has done much for Latinos in their public careers, and most of the support they enjoy from that community comes from brand loyalty -- the same thing that keeps Latinos coming back to one kind of laundry detergent keeps them coming back to the Clinton name.
It will become an even more important brand differentiator, with returns-on-investments of loyalty and profitability made-to-order for your brand.
Expectations for social media remain high in the buzz, brand-building and customer-loyalty categories and lower in the areas of sales, market share and customer acquisition, according to the survey.
Robert Passikoff, CEO and founder of Brand Keys, a New York-based consultancy that specializes in brand engagement and loyalty, says most definitely yes.
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"Fashion is a fast-moving industry where brand loyalty is fickle and Republic has failed to keep up with some pretty fierce competitors, " she said.
Loukas points out that better in-flight meals help build brand loyalty.
Montoya isn't likely to be featured in the pages of US Weekly, but vendors must establish relationships with up-and-comers, hoping that brand loyalty will follow the talent into superstardom.
Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
The presumptive Democratic nominee benefits from what is for most Hispanics, with the exception of Cuban-Americans, a near-hypnotic loyalty to the Democratic brand.
Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future, Freeman Evans and other experts say.
This would unquestionably help boost the civic profile, market scope and brand loyalty for this L.A.-based company.
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These consumer-centric activities create lasting memories that contribute to brand loyalty and keep shoppers happy and coming back for more.
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Only time will tell if beer brand loyalty transcends consumer financial concerns or if the Herfindahl-Hirschman Index needs a reality refill.
In addition to better fuel economy, the auto makers hope to attract price-sensitive younger buyers away from rivals and build brand loyalty.
People swirled around trucks, where bags of roasted coffee were distributed for free - one company's early stab at creating brand loyalty.
Two-way communication between the consumer and the retailer can increase brand loyalty since the consumer feels he is making a direct impact on the purchasing process.
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Management theory replaces faith in gut feelings and hands-on know-how a belief in clutch hitters in baseball or brand loyalty in business with faith in the power of conceptually driven data analysis.
It provides 360-degree intelligence about their product interests, category interests, brand interests and competitor loyalty.
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For the well-dressed automotive enthusiast, the watch is the next logical step in brand loyalty.
Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.
Your loyalty strategy should move people beyond a non-committal preference for your brand to heartfelt dedication.
As loyalty metrics are always predictive, leading-indicators of consumer behavior, the brand rankings align nicely with actual, positive, consumer behavior.
Social media is only as valuable as its ability to meet business goals such as aggregating and understanding social data and user preferences, building an online reputation for stakeholders, listening and engaging to increase loyalty and providing a means for like-minded consumers to engage about your brand and its products.
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Online consumers and employees prefer interactions with like-minded individuals, and recognition for their loyalty that will further incentivize their evangelism of the brand.
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Despite building the Patek Philippe brand in the Far East, tradition and customer loyalty are of paramount importance to the success of the Geneva-based company.
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You only have to look at Viacom to see that big companies have been built on that audience--and they're big because advertisers are willing to pay more to get access to and brand loyalty from them.
Wal-Mart's "energized differentiation, " an advertising term for the direction a brand is going based on consumer interest, loyalty and momentum, dropped 50% between 2011 and 2012 among college-educated adults, it said.
From a brand-psychology standpoint, Fox has done something few other news sources have come close to doing: engender consistent loyalty for its online brand in a market riddled with skepticism.
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