Gilmour says his marketing strategy, launching next year, will make the brand a household name.

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The Esquire brand is a household name in Korea, where it is known for high-quality shoes, among other things.

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The Wii U is already suffering from lack of marketing buzz, and the Xbox brand is quickly becoming a household name.

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For once, a major public company with a household-name brand took responsibility for its supply chain.

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And while Flir Systems may not be a household name these days, Teich says the company has plans to build up its ThermoVision brand.

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