The folks at DataXu last week launched a brand advertising equivalent DX Brand.
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When it comes to online brand advertising, even that line is blurred with promotional advertising.
Instead, in-video ads promote brand advertising with short messages rather than herding users to a Web site.
In general, you could say that there are two types of advertising: brand advertising and performance advertising.
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Brand advertising--rather than begging for clicks--still represents the majority of most advertisers' budgets, says eMarketer analyst David Hallerman.
But CSN Stores plans to soon launch more traditional brand advertising for Wayfair.
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In April 2012, it introduced the Weibo display advertising system for brand advertising.
Where digital, onscreen product placement and brand advertising will most benefit ad buyers and sellers is in the international markets.
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If there ever was a day when brand advertising should have been the norm, then it has long come and gone.
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Yelp generated 70% of its revenue in 2011 from local advertising, 21% from brand advertising, and 9% from Deals and other services.
Brand advertising creates awareness, favorability and consideration at the top of the funnel, while search slightly overlaps with consideration and intent to purchase.
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An analogy here would be trying to prove that brand advertising results in greater revenue, it intuitively makes sense but is difficult to prove.
Most importantly, they believe Meredith's no-nonsense culture and roots in consumer marketing might finally enable the kind of cross-brand advertising buying that Time Inc.
But as brand advertising continued to grow, internet portals like Yahoo!
That would make Twitter.com a more attractive place for brand advertising.
But brand advertising can be a tough thing for scrappy startups.
That is something beyond the aims of even expensive brand advertising.
Sohu is like a Sina, only more focused on brand advertising.
Sina continues to invest heavily in developing the Weibo platform and aims to monetize Weibo through socially-powered brand advertising and social recommendations to drive e-commerce sales.
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It was obvious that some sort of marketing was needed but Oren, being an advertising veteran, thought that the traditional advertising of brand advertising was broken.
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Without brand advertising to maintain market share the increased availability of cheap imports and smuggled tobacco products may well give rise to an increase in consumption.
The analysts are particularly bullish on Project Devil, a new ad format intended to lure premium brand advertising from TV to print, and Patch, the hyperlocal venture.
The company noted that it expects some Q4 weakening of brand advertising from the auto sector, where Japanese car makers cut spending, but that the impact should be offset by growth in other sectors.
By providing a standardized product backed by big national or even global brand advertising, the mother-ship corporation provides franchisees with a way to start a business with a brand that customers already know and trust.
Where the Times sees promise, she said, is at the other end of the market, in high-end brand advertising, as well as in tablet and smartphone ads, where its revenues are growing, albeit off a very small base.
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Karsch used the opposite approach when it came to developing the Cigna brand and advertising, which ultimately resulted in the tag line, Go You, since Cigna supports the individuality of each customer.
Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
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He oversees marketing, brand management and advertising for Cadillac in markets around the world.
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For example, team Bush still feels lingering anger at the NAACP's brand of political advertising in the 2000 race.
And JC Penney has retooled its entire brand, including advertising and in-store offering, to reflect a stronger emphasis on customer experience.
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