The difference is that you are investing time, resources, and money into branding, marketing, infrastructure, all to create your brand against the existing vision and mission of the company.
FORBES: Brian Solis: The Future of Business is Shared Experiences
With a bit more focus and vision, the Xperia brand name could do very well in the medium to long term.
FORBES: A Mature Android Smartphone - The Sony Xperia Z Review
The partnership has been a blend of Chinese entrepreneurship and multinational management that has pushed Goodbaby toward its ambitious vision as the leading global brand for all things babies and kids.
"After a celebratory cup of Joe, we will immediately begin the transition of the company and implementing our vision for quality customer service and building the Tully's brand, " Dempsey said in a statement released Thursday.
But Matt wanted to do his own designs, and so he took his vision for watches pa and launched Steel Cake, his very own watch brand.
FORBES: Can MakersRow.com Bring Manufacturing Back to America?
Having LG Electronics supporting Google TV could be a major win for the TV-centric platform, but LG is also hedging its bets by supporting a rival consortium with TD Vision (which owns the Philips brand) and which seems to have support from Sharp Electronics.
His vision has modernized and globalized our legacy news brand, enhanced CNN's journalistic standing, positioned it at the forefront of multi-platform branded news content and challenged the organization to think bigger, reach further and do better.
To begin with, distancing the brand from its namesake the man who truly personified its style and vision could alienate longtime loyal customers.
He united numerous business entities within Hallmark in support of a new brand, Hallmark Business Connections, and gave them the tools and the vision to truly make a difference.
Like a VC, we want to see a leadership team with vision and the ability to execute and a strong plan for the brand.
The fact that he had an eating disorder (what do you take for that? cake? pies and chips?) he could not control suddenly should become the problem of a company that has its own vision of its brand, has no one to report to but its shareholders, and generally does not need his business.
FORBES: Fat Chance: Abercrombie CEO Mike Jeffries To Meet With Teen Protester
His leadership, vision and commitment to innovation has energized his company and brought new life to an old brand.
With a brand new iPhone app in store and completely redesigned web app, Buffer pushes out tons of improvements and a new vision for the company.
应用推荐