Athletic and outdoor shoe brand competitors abound including Nike, Adidas, New Balance and many others.
Because we offer our products at a lower price than our national brand competitors, we are enabling her to stretch her shopping dollars further.
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Private labels also offer more control over product development and distribution, enabling department stores to release new products as much as 60 to 90 days ahead of their name-brand competitors.
Pfizer and Lilly lost big name-brand drugs to generic competitors a little over a year ago.
Jeans didn't go out of style, but the Levi's brand did, as competitors like Tommy Hilfiger and Diesel appealed more to hip young consumers.
Most analysts consider China Life the country's most attractive life company because it has a wider distribution network and stronger brand recognition than its competitors.
Any attempt to do so will simply destroy the brand and forfeit sales to competitors.
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The bottom line to our analysis of Apple: a thoroughly delightful brand that consistently beats out competitors in meeting customer expectations.
The premium Marlboro brand has been under pressure from competitors and lower-priced cigarette brands as consumers face economic pressure and high unemployment.
Why dealers are willing to do this says a lot about why Lexus, already the nation's bestselling luxury brand, is pulling away from competitors.
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He says that they can help deliver a superior level of customer service, strengthening the carrier's brand image and differentiating them from competitors flying similar routes.
It has spent much less than competitors, and maintained good brand position.
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Target is not as big as Walmart, but its success as a brand in terms of driving pricing power and brand pride are far exceeds what its biggest competitors achieve.
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The Obama administration wants Big Pharma to stop paying generic drug competitors to delay releasing cheaper versions of brand-name drugs.
We should not be surprised that Chinese officials, determined to protect domestic competitors, started to take on his brand soon after that prediction.
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They include special blends of both menthol and non-menthol cigarettes to try to keep the brand growing and to lure smokers away from its competitors.
However, there is a good side to having the dollar stores and Walmarts as indirect competitors since they lower the value of brand names with their cheap prices.
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Once the patent expires, 80% of the brand name sales can vanish within a year as generic competitors reach the market.
Moreover, you can hear what people are saying about your brand and even pick up on some tidbits regarding your competitors as well.
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For brands, it sends a very strong signal to their partners and competitors that they are invested and committed in their brand.
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On the other hand, a brand sequencing approach can be tricky in a crowded marketplace where competitors are using the same approach.
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Simply put, blogging helps to brand you as an expert and sets you apart from your competitors by educating your prospects and your clients.
He likes, for example, to invest in companies that have very recognizable brand names, to the point that it is difficult for competitors to take away their market share, no matter how much capital they have.
When I wrote a Forbes profile on Sara Blakely last year, I included a long list of competitors that have flooded the market since she launched her Spanx shapewear brand in 2000.
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The extremely square styling of the car was the most distinguishing feature of the Scion brand when it debuted, but over the last few years a number of competitors finally have copied the idea including Nissan, with Cube, and Kia, with Soul.
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Jakeman: What informed it was a rigorous review around the world over 10 months to really answer the question of, does a Pepsi loyalist have a distinct set of values by which they live their lives that are distinct and separate from our competitors and could those be codified into a single positioning for the brand that could work globally?
"Fashion is a fast-moving industry where brand loyalty is fickle and Republic has failed to keep up with some pretty fierce competitors, " she said.
The results of the research showed that companies who maintained or increased their advertising budgets during recessions demonstrated significantly higher growth in revenue and brand equity, both during the recession, and for the following three years, when contrasted with competitors that eliminated or decreased marketing, advertising, and branding expenditures.
The success of a brand is determined in large part by its relevance to a specific group of people and its differentiation from competitors.
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While its competitors resorted to promotional activity during the holiday season, Coach refrained from offering such discounts to protect its brand image.
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