Expedia claims not to have had any adverse effect on its brand due to the global economic slowdown.
Social media is an invaluable tool to address and even reverse potential liabilities before they can have a detrimental effect on the brand.
Until this study, it was difficult to measure if what people say to each other about their brand experience has a direct effect on sales.
When it comes down to it, if an organization places restrictions that limits the way it engages with the public, such as the ones placed on the Olympic athletes, it will eventually have an adverse effect on the brand over time, gradually making it less relevant.
FORBES: A New Social Media Strategy for the Olympics, Future Sporting Events
What can be measured though, is the effect this buying down has on brand loyalty.
FORBES: Does Wanting More For Less Mean The End Of Brand Loyalty?
Since such organisms (simple yeasts or bacteria) would carry a brand-new genetic code, they would in effect be new life forms.
The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
For example, Drevna noted that expansion projects at the nation's existing refineries have had the effect of adding the equivalent of a brand new refinery every year.
The recruiting effect is the most important component towards further brand restoration.
FORBES: Magnitude of Notre Dame's 2012 Brand Restoration Hinges on USC Game
Next year a 50 percent decrease in all of the brand-name drugs in the doughnut hole will go into effect.
WHITEHOUSE: The Affordable Care Act & The Patient��s Bill of Rights
To really live up to its brand promise, Standard Chartered felt it needed to fully understand the effect of its activities on the countries in which it operates.
In some cases, simply increasing your own online brand awareness, possibly combined with some targeted SEO efforts can limit or negate the effect of negative press online.
FORBES: What Not To Do: What You Can Learn from the FunnyJunk.com/Oatmeal Debacle
Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.
FORBES: What Does Creativity Look Like in Branding These Days? Three Marketing Pros Weigh In.
应用推荐