Previously a multitude of clubs who only had year-to-year interest to exploit rather than to develop the brand had held sway and they were devaluing the brand rather than enhancing it.
However, sometimes people leak information that can teach all of us a lot about running a successful business, communicating brand messages effectively, and enhancing the customer experience.
In the fourth quarter, the company plans to increase sales of LCD TVs by expanding marketing of CINEMA 3D Smart TVs and enhancing its premium brand positioning with the new Ultra HD TV.