With office products there is little innovation or brand equity, and companies are forced to compete on price.
If you want to learn about brand equity, look at our Celebrities Power 100 survey.
All of that paid-for brand equity went up in smoke through one major accident.
As such, the acquisition of EPL games gives the upstart NBC Sports Network greater brand equity.
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Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
So fundamentally from a brand equity standpoint, the damage would have been not insurmountable.
The results suggest that Microsoft itself is not picking up brand equity in relation to Apple.
This brand equity can offer things to customers and investors that other organizations can't.
Recommendations from bloggers and influencers in your industry are also critical to securing your "brand equity" online.
For instance, you CAN correlate brand equity to pricing premium, and thus demonstrate real ROI in branding work.
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His brand equity helped not only in securing long-term credit from machinery suppliers but also in hiring staff.
Essentially, a brand can (and should) be using content marketing to increase its perceived trustworthiness, thereby elevating brand equity.
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In the process, manufacturers kill hundreds of millions of dollars of brand equity.
In my experience, this axiom is a foundational truth about brand equity that is born out again and again in consumer research.
Short of a major scandal, brand equity built over decades carries more weight than a brand that debuted during the dot-com boom.
Could it have been done any faster without really damaging brand equity?
At the end of the day we are in this business to sell products, build brand health and foster long-term brand equity.
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Advertisers must balance the issue in play with their own brand equity.
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Why, I wondered, would one of the most well-known, respected, and historic couture houses put its considerable and longstanding brand equity at risk?
The have an established level of brand equity which earns them the right to be creative, fun, offbeat, wacky even in their tagline.
They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
"Our name has huge brand equity in educational institutions everywhere in the world, " says Prem Vrat, a former director of the IIT Delhi campus.
After the terrorist attacks of Sept. 11, 2001 Detroit automakers entered a decade of disastrous discounting that ate profits and killed their brand equity.
Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.
If you are a major corporation looking to enhance your brand equity, these are not the sort of people you want as your brand ambassadors.
Meanwhile, the Chinese base also includes substantial brand equity with consumers.
The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
Build "social engagement" into your company's social-media strategy, as opposed to promotional tweets and Facebook posts, which can hurt your brand equity in the long run.
Driving brand equity with an online publishing operation borrows from traditional marketing and media disciplines, but in practice has already become a highly specialized and evolving skill.
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