The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.
"From founding this company to guiding its growth into a trusted global brand that is indispensable to millions of people, I have always sought to do what is best for our franchise, " said Jerry Yang.
Google could do more to strengthen itself as a superiority and exploration brand among women, and could lift itself above sixth place for them, Buyology founding partner Donna Sturgess says.