The short version is that distinctive designs stand out in a crowd and provide brand identity.
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He's still way too unfocused, opines Allen Adamson, managing director of brand identity consultancy Landor Associates.
Our brand identity is based on diversity of music and shows depicting young lifestyles.
For example, AwesomeTees might decide that strategically they would like to locate their brand identity at www.awesometees.com.
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But what it lacks in scale, Popular tries to make up in intangibles--mostly, its Hispanic brand identity.
She has done that partly by taking her original brand identity and importing it to new media.
Both have great histories of success, and with historical success comes an ability to create superior brand identity.
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Over the years these manufacturers built up a solid reputation and brand identity.
But Hakim and other fashion designers also must learn to balance responding to digital customer feedback while maintaining a consistent brand identity.
Is the brand anchored to welcome consumer input in evolving the brand identity and positioned for success in social media?
Athletic wear retailer Lululemon has been successful striking this balance by attaching its unique brand of customer service to its brand identity.
No one really knows, but it shows how fast news can travel digitally and the power brand identity theft could have.
With their brand identity and some exciting new products in the pipeline, the high-capacity storage market looks like Iomega's to lose.
Other than perhaps Southwest Airlines, JetBlue is the only carrier in the sky with a with a truly strong brand identity.
"For companies looking to expand throughout Africa, it's a good way of creating a brand identity, " he said of the potential domain.
Having been around for nearly two centuries and having cultivated its brand identity with exacting care, Brooks Brothers has considerable brand strength.
What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.
The WNBA unveiled a new brand identity, which includes a new logo that capitalizes on the signature orange-and-oatmeal color scheme of the game ball.
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Facing a decline in fan interest, Nascar has sought to bring back brand identity, which helped fuel the series's rise in the 1950s and 60s.
Skype, with its 170 million users and brand identity, was pursued.
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In other words, the only positive attribute that forms the core of the GOP brand identity is the one that was LEAST important to voters.
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The Davie-Brown Index is used by marketers to determine a celebrity's (or in this case, a sports mascot's) ability to influence brand identity with the public.
Morningstar brings a laser-like focus to all aspects of design, including its application to brand identity, products, communications, and the architecture and interiors of their workplaces.
They are easily accessible on the Internet, and many work one-to-one with their buyers, a really important factor to building a successful and authentic brand identity.
According to Marino, who has designed stores for Chanel, Hublot and Ermenegildo Zegna all over the world, the modern fashion store is an extension of brand identity.
While 60 million households is respectable distribution for a second-tier cable network, Current has long suffered from poor channel placement, low visibility and a diffuse brand identity.
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One reason that he had to keep dealing with it, of course, was that he failed to put Chevrolet on a long-term path to a solid new brand identity.
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Some schools have brand identity while other schools may have charismatic coaches, favorable weather, and appetizing schedules, conference affiliation, and academics to entice young men and women to attend their schools.
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