If you judge a brand on influence or reach, Nokia may be the most successful brand in history.
The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.
The Davie-Brown Index is used by marketers to determine a celebrity's (or in this case, a sports mascot's) ability to influence brand identity with the public.
Gamified communities provide a network of key individuals who carry the most influence about your brand.
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Brand marketers already know the influence that persuasive content can have on generating intent to purchase.
Going private will allow them to re-brand and rebuild without the market's influence and ever-watchful eye.
Even if Facebook does not create advertising opportunities adjacent to the search results themselves, Likes are a clear way to influence the frequency with which a brand shows up in those results.
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Because images are easy to produce, consume, share and collect, they democratize influence and breed a new tribe of highly engaged brand advocates and influential users.
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Similar to a brand, the CMO needs to inform, educate, entertain and influence the call to action.
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Teaching someone how to influence people, drive action, build trust and create brand loyalty regardless of the channel or technology used takes a lot more time and energy.
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In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence.
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Brand's perspective is that mental illness is more at fault in the attack than the influence of radical Islam and that root causes must be analyzed, as well.
With this spending data, you can then influence and direct those shopping patterns in a way that helps you impact measurable outcomes for your brand and business.
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