The DNA fundamental of brand management is here to stay for a long time.
He oversees marketing, brand management and advertising for Cadillac in markets around the world.
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And it's just good brand management: Customers are increasingly aware of organizations' social ethics.
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Interbrand, a leader in brand management, has released a list of the Best Global Green Brands 2011.
But he got zero in four areas -- return on equity, cost efficiency, brand management and compliance.
Apple is now the most valuable company in the world because of its relentless dedication to brand management.
It also highlights the need for brand leadership, and not just brand management.
This list harkens back to the incomparable importance of consistency in brand management.
If he can regain such heights, investors will forgive him fuzzy brand management.
The firm's management has been trying to transform it from a publishing and TV business into a "brand management" company.
Their rehabilitation in almost every quarter must rank as the most sudden, surprising and complete in the history of brand management.
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He also attacked the notion of employee engagement, which has, of late, become a necessary component of brand management at companies.
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One requirement, as my colleague John Sviokla argues at his HBR blog, is that firms must develop real-time brand management capabilities.
The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.
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In the newly created position, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
In addition, we will consolidate brand management and product portfolio management under the leadership of the business groups, and streamline most other functions.
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The data is used either for brand management and monitoring purposes, or as part of workflow systems that help them address customer issues online.
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Books, films, even a statue of him: and the latest theory is that he was simply a plant, a bit of Victorian brand management.
But look, what I would say is there also may be a brand management question here in the other direction that the Boy Scouts should consider.
"The significant efforts of our brand management teams were successful in partially mitigating the decline in cruise ticket prices, " said chairman and chief executive Micky Arison.
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The executive charged with spearheading Clorox's expansion effort is Beth Springer, who joined the company in 1990 in brand management and is now executive vice president, international.
And managing a portfolio of brands is complicated and demanding: people who made their fortunes manufacturing things may not be suited to the airy-fairy world of brand management.
Faulty brand management is a matchless example of reckless gullibility.
"It's emotional, " observes Robert Lachky, vice president of brand management.
Uncompromising differences separate brand ownership from skillful brand management.
But for the time being, for reasons associated with historical success and great brand management, both Barcelona and Manchester United are indeed royalty in the world of club soccer.
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There is plenty of room for growth for this company and Kering said its expertise and resources in real estate, distribution, media and brand management will help in that area.
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