While we doubt he is as hungry or energetic now as he was in his youth, today he has the advantages of a global footprint, brand name recognition and connections.

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"At this point we are willing to sacrifice cost for brand-name recognition and market share, " Kan says.

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With the highest brand-name recognition in the field, Canyon Ranch seems poised to make a smooth segue into real estate.

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Analysts are mostly convinced, Netflix holds an early market advantage that may set it up for brand-name recognition for at least the next decade.

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Messi and Ronaldo have name recognition and brand recognition on their side, as do their clubs.

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Opponents claimed the the name change would "act to the detriment of the reputation, brand, attraction and recognition of the Royal Agricultural College and its Alumni".

BBC: Royal Agricultural College