When I went looking for a new car every friend I had suggested I buy a foreign brand.

FORBES: How hard is it to fix a reputation? Ask GM

Mr. McCurdy, a 15-year veteran of the circuit, had spent more than a month working with a friend at night and on weekends to modify a brand-new Ski-Doo snowmobile with new cylinders, suspension system, shorter skis and other parts his first new sled in five years.

WSJ: Snowmobile Riders Race Over Water on Minnesota Lakes