Second, its inventory, which will offer a mix of brand-new items, items from older seasons (like Gilt does), custom-made orders and unique archival pieces.

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Off-season, seconds or slightly-defective items are still a draw, but in many cases, brand new merchandise is also available.

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Pulte brand homes now offer Gladiator packages to new home buyers who want to organize and store the items in their garages.

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But this new roster contains far more detail on individual items, including in many instances brand names, identity of manufacturers and expiration dates.

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