In real world terms, the value of the New York Yankees brand is on display with successful business ventures outside of baseball, such as the stadium management company Legends and IMG College, which offers sports-marketing services to universities.

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He belongs in New York with the Yankees as a means of brand building.

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The Bronx Bombers have been the city's premium brand for so long now that a whole generation has grown up assuming New York has always been a Yankees town.

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