Stellar brands make sure that every touch point is in keeping with their brand positioning.
Observation: This is like Krispy Kreme blaming the Atkins diet on their brand positioning blunders.
This increase in sales was primarily due to strong brand positioning of the company.
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Social media is very powerful and it levels the brand positioning playing field.
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Crawford, a former marketer for motion picture companies and a pioneer in early web content-creation, knows a little something about brand positioning.
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You could unearth a key opportunity space for your own brand positioning.
Its brand positioning centers on how efficiently and creatively it helps people find stuff (and helps stuff be found) on the Web.
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"Although we believe that Volvo will profit from its global brand positioning, the short-term uncertainty leads us to downgrade our rating to 'sell, '" analyst Jose Asumendi said in a research note.
In the fourth quarter, the company plans to increase sales of LCD TVs by expanding marketing of CINEMA 3D Smart TVs and enhancing its premium brand positioning with the new Ultra HD TV.
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For the sake of better brand positioning and better efficiency, Yang announced in the same e-mail that his company will split into two new groups: Lenovo Business Group (LBG) and Think Business Group (TBG).
ENGADGET: Lenovo to split into Lenovo Business Group and Think Business Group, effective in April
If Peter Moore (who runs our marketing) was here, he'd tell you about brand and positioning and image.
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If your brand wants a nod from mom, adjust the positioning to show how a brand embodies sense of accomplishment and delivers on social responsibility.
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By positioning the brand in this way, 500px created a unique place for itself.
Now it is powering growth by being a pioneer in positioning its brand and services, with movement marketing.
The last rule for positioning a brand in China is that products must address the need to navigate the crosscurrents of ambition and regimentation, of standing out while fitting in.
Jakeman: What informed it was a rigorous review around the world over 10 months to really answer the question of, does a Pepsi loyalist have a distinct set of values by which they live their lives that are distinct and separate from our competitors and could those be codified into a single positioning for the brand that could work globally?
But this week, Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends.
At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.
Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.
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Start-ups like Fab and ILikeWhatYourWearing.com have asked them and, by revolutionizing the status quo online retail experience, they have an easier time positioning themselves as a next gen brand against the status quo.
There are many powerful aspects to positioning yourself as an authority for your brand.
These insights informed our brand refresh, which included modernizing the Fisher-Price positioning and tag Joy of Learning that celebrates the discoveries of early childhood and the link between play and learning.
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But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
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We discussed the consumer insights driving the new campaign and positioning, why a mix of old and new media made sense, how he views brand partnerships, the popularity of the Club Med ski resorts, and why China promises opportunity for the all-inclusive concept at a time when deterioration of the European tourist markets makes vacations there more of a pipe dream.
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