But this week, Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends.

FORBES: Carlsberg Beer Shatters The Social Cliche

Start-ups like Fab and ILikeWhatYourWearing.com have asked them and, by revolutionizing the status quo online retail experience, they have an easier time positioning themselves as a next gen brand against the status quo.

FORBES: The Next Generation Brand

There are many powerful aspects to positioning yourself as an authority for your brand.

FORBES: 4 Easy Ways to Become an Expert in Your Field