The solution was to sign up a female brand ambassador as spokesperson.

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As a cheater, his brand as a corporate spokesperson is forever tarnished.

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In branding, any employee of a company is a spokesperson for that brand.

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Smart marketers know the brand should be in the spotlight, not the spokesperson.

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"This is the equivalent of a death penalty for a Web site, " admits Fred Felman, a spokesperson for MarkMonitor, one of the brand management and security firms that would be accredited by the program.

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Dahn's spokesperson says these unfounded "rumors and innuendoes" are simply efforts to hurt a large and visible brand in yoga training.

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