Since our key partnerships are centered around on-campus organizations, we look for the best ways to integrate our brand messaging and valueproposition into their everyday lives.
After crafting your unique valueproposition, Clark gives advice on reintroducing your new brand to the marketplace through social media and educational contributions.
Ultimately, celebrity-endorsed or not, the quality of the product and the underlying valueproposition will need to fuel a sustained interest and excitement for the brand.
The brand has come to be defined by polarizing social negatives, without a clear benefit or valueproposition that it can claim as relevant and credible.