Consider the e-book as a new-technology channel of distribution for all kinds of branded content.
Related programming: Exclusive rights to branded content throughout each season, including the official team-selection announcement.
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As for the future, branded content will become even more specific than it is now.
It is very much a fine line a given brand walks when it comes to branded content marketing.
FORBES: Using Branded Content In Your Content Marketing Arsenal
Players from all parts of media and marketing are converging on branded content as an area of opportunity.
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Scott also serves as International Director of the Branded Content Marketing Association, which recently expanded into North America.
They can use the open space on the Windows desktop about 85% of the screen to display their own branded content.
Companies have come to embrace branded content as a way of storytelling that engages audiences versus just talking at them.
Smartphone and tablet video consumption is on an incredible rise, and branded content is ideal for multi-platform distribution through these devices.
Chris Schreiber, vice president of marketing and communications for Sharethrough, which helps publishers build distribution for their branded content, agrees with Peretti.
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Acquisition continues Disney's strategic focus on creating and monetizing the world's best branded content, innovative technology and global growth to drive long-term shareholder value.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
For more installments, please see Part 2: Social Media Breathes New Life Into Branded Content and Part 3: The Key to Social Media Marketing?
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The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website.
FORBES: Connecting marketers to the Forbes audience. What is this?
This could be resolved by carefully co-branding, verifying that the partner institution was following specific guidelines and offering branded content, but not awarding degrees from the elite partner.
The videos represent the most significant example of branded content by a NASCAR official partner on the NASCAR website, and integrate UPS in smart, creative and informative clips.
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In addition to returning capital to shareholders, we have invested, both organically and through acquisitions, in high quality, branded content that can be seamlessly leveraged across our businesses.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
In other words, branded content is not the place to go on and on about how great your brand is and how great your new widget is or anything even remotely tied to sales.
FORBES: Using Branded Content In Your Content Marketing Arsenal
The Sharethrough branded content is not traditional advertising but rather branded content about topics, such as a short film by Puma about nightlife or a candy-themed rap video by rapper Method Mad from Sour Patch Kids.
FORBES: Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps
The franchise provides a sustainable source of high quality, branded content with global appeal and is well suited for new business models including digital platforms, putting the acquisition in strong alignment with Disney's strategic priorities for continued long-term growth.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
The result: Brands can nimbly engage with the marketplace at a faster pace than ever before, and CMOs can leverage measurable key performance indicicators for reach, community and engagement that ensure branded content campaigns track back to overall business objectives.
With the industry's unlimited fastest tagging in the Free and premium Encore Apps on iOS and Android devices, Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love.
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They are not creating branded content they are enabling content that is unbranded or personally branded such as thought leadership, personal stories, or points of view on the topics people are interested in vs. the products companies want to sell.
FORBES: Connecting marketers to the Forbes audience. What is this?
His vision has modernized and globalized our legacy news brand, enhanced CNN's journalistic standing, positioned it at the forefront of multi-platform branded news content and challenged the organization to think bigger, reach further and do better.
The smart ones will create branded hubs of content centered around customer content.
FORBES: Connecting marketers to the Forbes audience. What is this?
The idea was to put together a network of branded, incentive-based content creators, each with the same exact template.
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This, of course, is a branded video luckily, search results can be sorted to include either branded or user-generated content (or both).
Sharethrough originally started out helping brands distribute these branded videos-as-content, and making them into viral hits through social media services such as YouTube, Facebook and Twitter.
FORBES: Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps
It is a sustainable source of branded, high quality creative content with tremendous global appeal that will benefit all of Disney's business units and is incredibly well suited for new business models, including digital platforms.
ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies
Microsoft is busy announcing a slew of upgrades to Xbox Live, and the biggest news so far is relaunch of the video service, now Zune-branded with 1080p instant-on streaming content in 18 countries.
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