It is very much a fine line a given brand walks when it comes to branded content marketing.
FORBES: Using Branded Content In Your Content Marketing Arsenal
Scott also serves as International Director of the Branded Content Marketing Association, which recently expanded into North America.
FORBES: Building Your Brand: Making Magic, Using Logic
Players from all parts of media and marketing are converging on branded content as an area of opportunity.
FORBES: Why The Brand Content Trend Is One Marketers Can't Bypass
For more installments, please see Part 2: Social Media Breathes New Life Into Branded Content and Part 3: The Key to Social Media Marketing?
FORBES: Why 'Tweeting Like Crazy' Doesn't Always Boost The Bottom Line
Chris Schreiber, vice president of marketing and communications for Sharethrough, which helps publishers build distribution for their branded content, agrees with Peretti.
FORBES: Why Google Should Rethink Its Approach to Sponsored Content
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