To make the next generation of branded entertainment more impactful, we need to reverse it.
Branded entertainment and social media will become much more important this time around.
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"An opportunity like this isn't going to come around again, " says Dino Bernacchi, head of branded entertainment for GM.
The most impressive thing about the way it approaches branded entertainment is that, like everything else the company does, it is strategic.
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With branded entertainment, the opportunities for CMOs are immediate, actionable and measurable.
Instead of branded entertainment, we need to focus on making entertainment brands.
It begs the question, with the ongoing convergence of media, technology and brand narratives, what should the next evolution of branded entertainment be?
In 2011 he talked with his brother about how they might invest in branded entertainment and stumbled on the idea of a gaming club.
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Last year Adweek reported a surge in branded entertainment.
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Develop your project to be an entertainment brand rather than worrying about producing branded entertainment and you just might hit on a property that people will be waxing nostalgic about 10 years later.
Yahoo and Walmart created three branded Web entertainment channels that target moms through articles and videos on home improvement, personal makeovers, and cooking tips.
User-generated and real-time content will also play a central role in the gameplay, as will branded and professional entertainment partnerships which connect online and offline opportunities to audiences enjoying the game.
On it are some of the biggest names in entertainment, sports' most branded athletes and businessmen on the brink of making it very big.
Originally founded in 1994 as 3DLABS, the company re-branded and joined with the Personal Digital Entertainment group of Creative Technology to form ZiiLABS in January 2009.
But Evershed sees a time when the kind of content Mondo produces becomes the standard for entertainment: Online, on-demand, branded networks that can be watched from as many platforms as people can design.
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Entertainment, Universal Pictures, Comcast, Disney, Bravo, and others to create branded communities.
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Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.
In the entertainment business, which often views writers as interchangeable, Mr. Grahame-Smith has branded himself as a one-man factory for quirky, high-concept, multimedia franchises.
We're delighted that an entertainment company of Disney's international stature has chosen to work with Sky on its first co-branded linear movie channel.
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