If big, branded goods companies do less manufacturing, somebody has to grind the stuff out.
This reflects the emergence of a middle class with cash to spare for branded goods.
Mr Becht insists that consumers can still be persuaded to pay for more expensive, branded goods.
The chilling effect is already evident in the drying up of discounted branded goods reaching retailers.
Even so, changing motorists' perceptions of the inferiority of domestically branded goods will take time.
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The survey, which covers the six biggest euro-area countries, uses branded goods where possible, to allow like-for-like comparisons.
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But many of its core brands remain, so far, better positioned than branded goods in the soup or soap aisles.
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But what is certain is that until very recently the market in discounted branded goods has been growing rapidly throughout Europe.
He said they would be selling locally-sourced goods such as milk in their stores, along with branded goods like Kelloggs, Pampers and Kodak.
It became profitable in 2003, and today its toys, apparel, ceramics and other branded goods are sold in more than 10, 000 retail stores world-wide.
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At the same time, pushing the private label keeps the pressure on manufacturers of nationally branded goods to keep their own price increases in check.
But the European Court of Justice banned the sale of branded goods bought through unauthorised channels outside the European Union - on the so-called 'grey market'.
Its members will buy the same branded goods, save up for the same houses, sign up for the same credit cards and aspire to put their children into the same schools.
As the case got under way, the European Commission said a change in EU law to allow any retailer to sell any branded goods would not bring down prices "in the short-term".
Licensed goods and services are currently available in 500 outlets, and by the time the Games begin it is hoped to have 5, 000 branded goods in 8, 000 outlets across Russia, with retail sales volume expected to reach a Winter Games record.
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Chinese tourists are willing to put up with hard beds and cold noodles for a reason: they are champion shoppers who prefer to concentrate their spending on luxury branded goods, which are cheaper than back home and guaranteed not to be fakes.
The majority of Rack merchandise is fresh, branded fashion goods and shoes for the whole family.
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Players who visit the farm will collect Megamind-branded virtual goods to take back to their own farms.
We will also continue to pursue additional revenue opportunities from advertising, including branded virtual goods and sponsorships.
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Africa, the next frontier for branded consumer goods, poses similar challenges, with both firms starting mostly in similarly weak positions.
"Wal-Martization" is helping to force branded-goods makers to come up with novel products to maintain pricing ( see also our book excerpt, p. 26).
The firm is now considering ways of marketing diamonds as branded luxury goods, marked with the De Beers guarantee of quality and untainted origin (see article).
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This limits the pricing power of the branded-goods producers: consumers may not be able to recall the price of an individual item, but they usually remember whether their purchase was more or less expensive than similar items.
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It is no secret that the Chinese market likes branded, Western goods, with purchasing in China driving higher end apparel, jewelry and auto sales.
Lots of others produce higher-grade stuff, such as electronics goods or branded sportswear for Western companies.
Penney has plans to sell products that are part of Macy's exclusive agreement in May, but the goods will be branded under "JCP Everyday, " a new brand reserved for the Martha Stewart merchandise.
Consumers increasingly balk at the premium prices charged by branded-food makers and opt for cheaper private-label goods.
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All the branded makers have to do is handle the logistics, badge the goods and send them off to the shops.
Mehta estimates that non-branded social games generate 5 to 20 cents per users through sales of virtual goods or from players completing advertiser offers and surveys.
Branded social games have the potential to generate higher average revenue per user than non-branded games, saysRavi Mehta, vice president of product at Viximo, a virtual goods company.
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