Yoplait, which targets women age 35 to 54, also aligns its business strategy with a pink cause-related branding strategy.
In May 2012, HP committed to a change in its PC branding strategy.
ENGADGET: HP cuts 27,000 jobs, profit tumbles 31 percent in Q2
Last year, I helped a fellow tech start-up founder with his copy and branding strategy without even thinking about it.
Meanwhile RIM has finally shown us its two new Blackberry devices and a revamped branding strategy (it will now be called Blackberry).
FORBES: With Facebook, Apple and RIM Down, Why Is Amazon Up?
While the methodology of the test has been criticized by many researchers and social scientists, including the best-selling author, Malcolm Gladwell, the initiative, when viewed as a branding strategy, is still a powerful way to get consumers to consider other options in the brands they choose.
FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts
Elsewhere McDonald's has used global branding and great strategy to penetrate the Middle Eastern and Asian markets at twice the rate at which it's growing global sales.
As chairman, Shih plots the company's strategy and branding.
"In principle this is possible today, but the costs of creating and personalising the adverts would outweigh potential gains in terms of effectiveness, " says Adam Fulford, strategy and planning director at digital branding consultancy Rufus Leonard.
BBC: Digital product placement creates adverts out of thin air
As Vice President of Branding for Highgate Hotels, Susan Jaques oversees brand strategy for a group of over 40 properties including the Paramount Hotel in New York City and the Parc 55 Hotel in San Francisco and takes on design projects in her role too everything from overhauling hotel lobbies to re-doing specialty suites.
The company seeks to offer strategic guidance assisting these non-profits with business and financial strategy, operational efficiency, industry research and branding.
FORBES: The Advisory Board Company Finds a Prescription for Business and Social Impact
In the aftermath of the Asian financial crisis, Coca Cola (NYSE:KO) switched from a globalization to a localization strategy that localized the wrong product characteristics like branding.
It is the first time the English Premier League giants have sold the branding rights to their coveted training ground on the outskirts of Manchester and represents another step in the club's strategy to increase revenues.
It is the first time the Premier League giants have sold the branding rights to their coveted training ground on the outskirts of Manchester and represents another step in the club's strategy to drive up revenues.
CNN: Manchester United pen new multi-million dollar Aon deal
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