And, although a loud cheer greeted the 100 pointbreakthrough, the biggest cheer of the evening had to be when Gordon Bulloch threw in to the first lineout and managed to find his jumper.
Conversely, if a competitor launches a breakthrough product first, companies ought to follow quickly and hopefully at a competitive price point by focusing primarily on the attributes that differentiate it.
Just as voice recognition technology that has been in place for years just recently reached a tipping point thanks to smartphones and improved accuracy, personalization is on the verge of a breakthrough.
It was a huge breakthrough for the fifth seed and he took full advantage by firing down an ace on his second set point to move into the lead for the first time.