Former Wal-Mart executive Brian Cornell will rejoin Pepsi to run Americas Food, which includes household staples like Lays potato chips and Doritos tortillas.

FORBES: Pepsi Shuffles Executive Line-Up, Taps Wal-Mart Vet To Run U.S. Food

My friend Brian Wilson, future Cornell grad and now the owner of Nassau-Suffolk Dek Hockey on Long Island, was the perennial king.

FORBES: Strat-O-Matic Turns 50

Brian Wansink, a Cornell University professor who wrote a book on the topic called Mindless Eating, said he received a call Wednesday from City Hall about the proposal.

WSJ: Sugary Drink Ban Stirs Up New York

Brian Wansink, director of Cornell University's Food and Brand Lab, studies how size and packaging affect consumption.

WSJ: Overeating: The Psychology of Small Packages