Having spent a lot of time in Cameroon and having represented the prime minister of Cameroon, you'll don't need a re-branding of the African continent as it relates to tourism and to try to bring dollars in, you need to re-brand some of the leadership in some of these African countries, particularly in Western African and sub-Saharan Africa.

NPR: Roundtable: Chrysler's Deep Cuts, 'Rebranding' Africa