When she looked up brominated vegetable oil online, she didn't like what she found.
WSJ: Gatorade to remove controversial ingredient
The petition on Change.org noted that brominated vegetable oil has been patented as a flame retardant and is banned in Japan and the European Union.
Molly Carter, a spokeswoman for the company, said Friday that the removal of brominated vegetable oil was in the works over the past year after the company began "hearing rumblings" from consumers about the ingredient.
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