Van Persie will now star in television adverts, billboard hoardings and other marketing BT Sport schemes.

BBC: Robin van Persie

Last month, BT Sport agreed to buy ESPN's UK and Ireland TV channels.

BBC: SPL fans criticise executive pay

The digital hub will see BT Sport broadcast 38 Barclays Premier League live games a season for three years from August 2013.

BBC: London 2012: Olympic Park venue future secured

Building work is set to start on 1 February and BT Sport is due to be launched in the summer of 2013.

BBC: BT Sport set to move to Olympic broadcast centre

The company will launch its BT Sport TV package in the summer.

BBC: BT to buy ESPN UK and Ireland channels

Many have been priced out of the market, but we will change this by giving away BT Sport for free with our broadband.

BBC: BT offers free Premier League football in BSkyB battle