The company churns out enough Bubble Wrap every year to wrap the equator ten times.
Hickey admits inflatable Bubble Wrap will cannibalize some sales but doesn't fret about it.
Bowers showed IBM how Bubble Wrap could protect the 1401's fragile innards in transit.
They ended up going back to the way they had made the Bubble Wrap of old.
The machine can produce 21 feet of the new Bubble Wrap in a minute.
Because I just want to wrap Max up in bubble wrap and not let anything touch him.
The first test involved only the canisters wrapped in plastic bubble wrap and packed in cardboard boxes.
Sealed Air constantly works on bettering Bubble Wrap (the original patent lasted until 1985, thanks to revisions).
And though Bubble Wrap is translucent and does an okay job holding heat, that plan didn't work, either.
Bubble Wrap, an unnatural resource of New Jersey, was invented in 1957 by Fielding and engineer Marc Chavannes.
As he packed his car in Bubble Wrap, Mr. Baum rued his decision to bring the losing car.
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Bubble Wrap first had to take on balled-up newspaper, no easy sell because that packing material was essentially free.
Bubble Wrap is a better protector than either, but Sealed Air must constantly sell potential customers on its superiority.
Much of that was funneled into the protective-packaging segment, which includes Bubble Wrap, Jiffy mailers, Instapak foam cushioning and Fill-Air inflatable packs.
So far, 200 companies, including Watson Pharmaceuticals, Motor Coach Industries and Marshall Field's, have signed on to use the new Bubble Wrap.
But even Bubble Wrap needs innovation, and Sealed Air recently unveiled the latest improvement, the result of a 40-year quest: inflatable Bubble Wrap.
"I love this stuff, " he says, fingering a foot-long sheet of Bubble Wrap, the universally known and beloved product made by his company.
In 2000 Sealed Air even entered a pumpkin-dropping contest in Iowa, releasing an 815-pound pumpkin--nicknamed "Gourdzilla"--onto layers of Bubble Wrap, from a 35-foot-high crane.
One was wrapped in brown paper and the other in a page taken from a magazine - both were sitting in sheets of bubble wrap.
Bubble Wrap traditionally has been a low-tech play on high tech.
It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot in Southern California.
As our civilization has aged, it has become obsessed with erecting economic guardrails, stringing safety nets, straightening curves and legislating Bubble Wrap around almost every conceivable mishap.
The brand is so strong that the company has pondered dropping its own name in favor of Bubble Wrap, even though it provides less than 10% of total revenue.
The U.S. Navy, which uses Bubble Wrap to protect everything from jet parts to navigational equipment, likes the flat sheets because they occupy less space on its transport ships.
The result is a stamp of the posts that under a microscope looks like a sheet of bubble wrap, each covered with layers of electrolyte and the cobalt oxide anode.
"Serendipitously, Bubble Wrap and vacuum tubes met, " says Hickey.
You also can put the stuff under your doorway to deter break-ins (the Bubble Wrap burglar alarm) or stuff it in your bra (the Bubble Wrap boob job) or sleep on it (the Bubble Wrap bed).
It has spawned several low-cost imitators and the ultimate brand compliment--counterfeit Bubble Wrap, made in China and found on sale at a Home Depot (nyse: HD - news - people ) in Southern California.
When my husband and I were furnishing the house, we were scrambling to pack (I still can picture the movers leaning against their truck, picking their fingernails with box cutters, while we rushed around trailing rolls of bubble wrap and hearing the ticking of the many-dollars-per-hour meter in our heads).
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