What's needed, they say, is a formula for kick-starting the firm's core brands like Budweiser, Bud Light and Michelob.

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The suit argues that the merger will allow Anheuser to raise prices on its existing Budweiser and Bud Light brands by also raising the price of Corona and Corona Light.

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"It will be tough, but they can do it, " says Thompson, who thinks Anheuser-Busch has the size and operational strength to both chase after more acquisitions and spend on rejuvenating Budweiser, Bud Light and its other traditional beers.

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Also, if you talk about the decisions that were made by guys like you and other guys, prior to me, to be a major advertiser and an exclusive advertiser in the Super Bowl, I think those are the right decisions because brands like Budweiser and Bud light need to be in the fabric of pop culture.

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