Such limited customisation encourages a build-to-order model, without the need for a supply chain drowned by a huge number of parts.

ECONOMIST: Face value

Dell has aggressively moved its renowned direct-sales, build-to-order business model to the Internet.

CNN: CHASING THE CHINA MARKET

Credit its relentless price-slashing and its build-to-order business model, which keeps inventories low.

FORBES: Magazine Article

Dell's build-to-order business model means it is among the first to be exposed to price changes in the supply chain.

ECONOMIST: The next round in the PC wars | The