And for sheer impressions, sporting arenas offer the best opportunity to build brand awareness.

FORBES: Name Games

We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.

FORBES: Entrepreneurial Spotlight On...Hillary Gadsby Of A Gadsby Affair

The Olympics provide an opportunity to build brand awareness around the world in just a matter of days.

FORBES: What Olympic Sponsorship Means For Stocks

With EA poised to expand Origin onto Android, Mac, and Facebook, this could be a broader (and clever) marketing move to build brand awareness around Origin.

FORBES: EA's 'Command & Conquer' Franchise Goes Free-To-Play

Most marketing degrees teach people how to build brand awareness and how to establish brand metrics (anything that looks like a funnel or a pyramid mostly) and budgets are tied to them, and with that, a brands future.

FORBES: Creativity Sells.

Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages.

ENGADGET: Roku picks up financing from BSkyB, News Corp and more, keeps eye on the premium streaming crown

The purpose of advertising is to build brand recall and awareness.

FORBES: Why Subtlety In Marketing Is Overrated

You build a brand through awareness.

FORBES: A Growing Startup Should Only Hire Entrepreneurs

"Before, our goal was to build awareness of the LG brand, " he says.

FORBES: Branding a New LG

In addition to establishing stronger consumer brand awareness, Yang would like Lenovo to build more sophisticated retail channel networks in the U.S. and forge closer relationships with wireless carriers, he said.

FORBES: Lenovo CEO Keeps Focus On Hardware, Eyes PC Market Crown