Slide on-the-fly between the built-in lens and the conversion lens.

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In a series of tweets, he says that PureView itself is about "blending optics, pixels and image processing in new and different ways, " hinting at the high-end Carl Zeiss lens and the built-in image processing algorithms that are part of the 808 PureView's camera package.

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With a built-in Fujinon wide angle 23x zoom lens, superior low-light performance, and excellent sensitivity (F11 at 2000 lux), the GY-HM650 has ideal optics for challenging shooting environments.

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With this in mind, the PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in advanced wireless capabilities to easily share high-quality images captured with an impressive 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor.

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In addition to built-in wireless charging, the Nokia 920 also comes with Nokia City Lens, the latest addition to the Nokia location suite and the start of a new augmented reality experience that also enhances Nokia Maps.

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The Olympus XZ-2 is equipped with the world's first hybrid control ring, built around the lens, which allows users to easily assign function settings to their preferences as well as switch between analog and digital operation of the ring.

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