The tradeoff for the customer is that some of the value is delivered due to the bulk packaging.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

Buying organic baby carrots in bulk and packaging them into reusable cloth snack packs is more expensive AND takes longer than buying baby carrots wrapped in extra plastic that you can just grab and throw into a lunch box.

FORBES: Future Brand Superstars Will Align Consumer Values With Household Budgets